Neil Postman
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Smoke Signal Philosophy

amusing-ourselves-to-deathI love it when an author explicitly mentions why they wrote the book. I like it even better when their summary actually summarizes what the book says, as opposed to what they hope it says. Neil Postman poignantly abstracts his book, Amusing Ourselves to Death, and then gives a concrete example:

“[This book’s] value, such that it is, resides in the directness of its perspective, which had its origins in observations made 2,300 years ago by Plato. It is an argument that fixes its attention on the forms of human conversation, and postulates that how we are obliged to conduct such conversations will have the strongest possible influence on what ideas we can conveniently express. And what ideas are convenient to express inevitably become the important content of culture.

I use the word “conversation” metaphorically to refer not only to speech but to all techniques and technologies that permit people of a particular culture to exchange messages. In this sense, all culture is a conversation or, more precisely, a corporation of conversations, conducted in a variety of symbolic modes. Our attention here is on how forms of public discourse regulate and even dictate what kind of content can issue from such forms.

To take a simple example of what this means, consider the primitive technology of smoke signals. While I do not know exactly what content was once carried in the smoke signals of American Indians, I can safely guess that it did not include philosophical argument. Puffs of smoke are insufficiently complex to express ideas on the nature of existence, and even if they were not, a Cherokee philosopher would run short of either wood or blankets long before he reached his second axiom. You cannot use smoke to do philosophy. Its form excludes the content.”

Buy the book here:

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Neil Postman’s Description of Reading

amusing-ourselves-to-deathIf you have not read Neil Postman’s, Amusing Ourselves to Death, it’s not too late, but don’t put it off. If you love TV, you must read it now before you’re completely brain-dead. If you still watch TV, but it irritates you to no end, then you probably have foresight into Postman’s argument. If you abandoned TV years ago, then Postman will bolster your sagacity with a host of historical, philosophical, anthropological, and sociological insights. Whichever category you fit in to, the time has come to read Postman.

As an example of what you’ll be learning, here’s Postman’s analysis of what is required of the reader during the act of reading…

“Although the general character of print-intelligence would be known to anyone who would be reading this book, you may arrive at a reasonably detailed definition of it by simply considering what is demanded of you as you read this book. You are required, first of all, to remain more or less immobile for a fairly long time. If you cannot do this (with this or any other book), our culture may label you as anything from hyperkinetic to undisciplined; in any case, as suffering from some sort of intellectual deficiency. The printing press makes rather stringent demands on our bodies as well as our minds. Controlling your body, however, is only a minimal requirement. You must also have learned to pay no attention to the shapes of the letters on the page. You must see through them, so to speak, so that you can go directly to the meanings of the words they form. If you are preoccupied with the shapes of the letters, you will be an intolerably inefficient reader, likely thought to be stupid. If you have learned how to get to meanings without aesthetic distraction, you are required to assume an attitude of detachment and objectivity. This includes you bringing to the task what Bertrand Russell called an “immunity to eloquence,” meaning that you are able to distinguish between the sensuous pleasure or charm, or ingratiating tone (if such there be) of the words, and the logic of their argument. But at the same time, you must be able to tell from the tone of the language what is the author’s attitude toward the subject and toward the reader. You must in other words, know the difference between a joke and an argument. And in judging the quality of an argument, you must be able to do several things at once, including delaying a verdict until the entire argument is finished, holding in mind questions until you have determined where, when or if the text answers them, and bringing to bear on the text all of your relevant experience as counterargument to what is being proposed. You must also be able to withhold those parts of your knowledge and experience which, in fact, do not have a bearing on the argument. And in preparing yourself to do all of this, you must have divested yourself of the belief that words are magical and, above all, have learned to negotiate the world of abstractions, for there are very few phrases and sentences in this book that require you to call forth concrete images. In a print culture, we are apt to say of people who are not intelligent that we must “draw them pictures” so that they may understand. Intelligence implies that one can dwell comfortably without pictures, in a field of concepts and generalizations.”

Maybe you’ve stopped to consider what reading requires of you, but before Postman, I never had. The above quote is one of my favorites, and there are others, but the richness of Amusing Ourselves to Death is actually not found in its quotability, but in the awareness that the reader receives of the general trends of culture around him, and how “show business” is pushing public discourse. It’s good stuff.

Here’s a link to purchase it on Amazon.<>download game javaвиды интернет маркетинга

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